Ava Luxe latest fragrance- No. 23

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The number 23, the number of magic and charm, also considered as The Royal Star of the Lion, bestows grace and blessing to those influenced by it. Inspired by number 23 Ava Luxe has launched a new fragrance, N0.23. This latest fragrance is a unique blend of Sandalwood, Hawthorn blossoms, Acacia, Rose, Himalayan Geranium, Lavender, and Musk. Ava Luxe No.23 comes in three formats- Parfum (Perfume oil), Eau de Parfum and Parfum Extrait. Ava Luxe fragrances are oil based and Parfum (Perfume oil) in the long lasting from all the three versions. Yu can buy it at the Ava Luxe website. Source

Bundchen, the New Face of Liberte

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Twenty-six year old Brazilian super model Gisele Bundchen is the new face of cosmetic giant Cacharel’s new fragrance ‘Liberte.’ Bundchen has signed a multi-million dollar deal with the company. Alexander Keller, a spokesperson for Cacharel Perfumes Germany, says, Gisele Bundchen embodies perfectly our fragrance Liberte. She stands for the freedom and independence of young women. Supermodel Bundchen signed the new deal after she parted her ways from lingerie company Victoria’s Secret. The 26-year old will appear in ads for the fragrance in all media, magazines, billboards and television. Perfumers Domitille Bertier and Olivier Polge developed this new fragrance described as an ‘orange chypre.’ The notes include orange, white flowers, bergamot, vetiver and patchouli. Liberte is available now in Europe and reaches the US later this year. Read

Mandarine-Basilic from Guerlain range

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Nothing is more refreshing than a fruity scent in spring. This exquisite fragrance from Guerlain not only keeps you fresh, but also smells great. Mandarine-Basilic from the Aqua Allegoria range blends the all natural fragrance of fresh mandarin oranges with the slightly aniseed aroma of fresh basil. The perfume has undertones of green tea and amber, which give it a very different, yet fresh feel. It’s not just the perfume that will mesmerize you; Guerlain’s signature honeycomb eau de toilette bottle is something its owner will cherish. A 2.5 oz bottle of Guerlain mandarine-basilic scent will cost you a mere $50. Buy this perfume. Via

Jimmy Choo stepping into fragrance

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The high-end accessories brand Jimmy Choo is now getting fragrant. London-based footwear and fashion company has signed a 10-year worldwide licensing agreement with Paris-based beauty manufacturer and distributor Selective Beauty SAS as part of the accessory company’s expansion. The first Jimmy Choo fragrance for women is due to launch in Spring 2009. Tamara Mellon, founder and president of Jimmy Choo said, Jimmy Choo is a brand which is raising the spirits and capturing the hearts of women all over the world. This exciting new partnership will not only give us the ability to meet the demand for a fragrance, but also achieve my original vision for Jimmy Choo to be one of the most treasured luxury brands. Jimmy Choo, identical as a luxury for your feet, also got involved into handbags business four years back and now the brand says that fragrance seemed like a natural next step. Choo’s scents will be highly exclusive. This new fragrance will not be accessible so easily as it will be sold in just 2,000 to 3,000 locations worldwide. Image Read

‘Intimately Beckham’, another scent by the Beckham’s

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The Beckhams’- who doesn’t know them and it, seems these celebrities know how to cash their images. Well, to smell like Beckham’s all you need is sprinkling some Beckham’s scents over yourself. Yes, you got me right! David and Posh have just launched their own brand of perfumes called ‘Intimately Beckham’. The brand will have perfumes for both the sexes. The perfumes will be available from next month. The scents will sell for $25 to $55. When it was asked to Posh that what makes these different from other celebrity perfumes, she said, why is this different from any other celebrity fragrance? The fact that (I) have spent a lot of time checking all the details. We are not just saying. We are celebrities, put our name on it. I love to be involved with the whole process. Beckham has signed a deal with Los Angeles Galaxy to play Major League Soccer. However, due to his ankle injury we haven’t seen him playing yet. Posh, is busy designing a signature line of clothing and sunglasses and will also make appearance in the much awaited reunion of Spice girls. Source: USAtoday

Shania Twain set to launch second fragrance

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Canadian country artist Shania Twain is set to launch her new fragrance ‘Shania Starlight’. The singer’s website describes this new scent as an evening fragrance that captures Twain’s glamorous and sensuous side. The first scent created by the star was daytime scent called Shania by Stetson, meant to celebrate her ‘western chic’ style. Shania, who was once a Revlon spokesperson, stated that creating scents has been an educational experience. While talking to CMT she said, I learned a lot about scents… about zoning in on what I really love, what I like, because I haven’t really thought about it so deeply before. I never had to decide what my favorite scents were. I basically just went into the shops, sprayed things on… liked it or didn’t like it. So I did learn a lot from the first fragrance, and I would say I even learned more with the second one because I had to dig deeper. This latest perfume will hit stores in September. Source

Beyonce; the new face and voice of Armani

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Armani and Beyonce don’t have any new connection as Beyonce already wears a lot of it. But now, she will be wearing Armani’s scent too. The super sexy diva will be the face of Giorgio Armani’s next women’s fragrance, Emporio Armani Diamonds. Not only this, she will also sing a song for the perfume. The scent is reported to be out this fall. So, watch out ladies! Source: Styledash Image credit: Amazon

English Leather Black…new men’s fragrance

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This brand new English Leather Black scent from Dana Classics would be the best gift to celebrate the special men in your life. This latest men’s fragrance is exclusively designed for this generation of strong and confident men. This new version features top notes of musk and sandalwood combined with bergamot and coriander. English Leather Black is a young, exciting scent that expands the heritage of English Leather into the 21st century, says Barbara Eden, Vice President of Marketing, Dana Classic Fragrances. On trend, yet reasonably priced, it is the ultimate fragrance of masculinity and style and is a great Father’s Day gift. Mem Company launched the original English Leather fragrance in 1949. Source

American Idol judge, Paula Abdul to launch her first fragrance

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The eighties pop star and American Idol judge, Paula Abdul is due to launch her first fragrance. The Had Over Heels singer thought for the new venture when she recently discovered her hidden talent of having a good nose for a hit smell. The fragrance would be known as Sexy Thoughts and for the launch the Straight Up singer agreed when she herself assured of the nice smell after spraying it on her and taking it for a test smell. On describing the smell of fragrance Paula said: It’s fun, it’s flirty, it’s chic. It’s sexy… It totally captures the spirit of who I am. Abdul jokingly added that she was now looking for a series of ‘different’ smell to try on her friend and fellow Idol judge Simon Cowell. Mentioning the different smell she further added: In the middle of coming up with my fragrance line, I asked the question, ‘By any chance do you have anything that smells like cat pee, and cow poop and, like, farts?’ I want to put those elements in a bottle, and call it Ode to Simonella. I ‘m going to put it together and I’m going to surprise him next season, and douse it all over the chair. Source: Femalefirst

Model Caprice Bourret to release her own brand of fragrance

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The Big Brother star, Caprice will join the trail of other celebrities, as she releases her own brand of perfume next January. At present she has her own series of lingerie that is now in its sixth season and had recently launched her own brand of hair straighteners. She is following in the footsteps of Jennifer Lopez, Britney Spears and Paris Hilton who all have released their own perfumes. The lingerie model is hopeful to cash in on the celebrity scent trend as she says: It’s a great thing to do because the profit margins are just so big. I’m hoping it will be released some time next January. Caprice was outraged in March when there was news of checking her into rehab after a drugs overdose. The model was working abroad at that time and the first time she heard about it was when she received voicemail messages from her worried mother. Caprice said: When I got off the plane from Johannesburg to Paris and looked at my Blackberry, there were seven messages from my mum. On four of them she was crying hysterically. I had to ring everyone and reassure them it was a load of rubbish. Her Caprice underwear is bought over by two million women in the UK. The tremendous success of her line in the UK has now made her distribute the line in South Africa, America, and Germany. The star is also an ambassador for the Prince’s Trust, a chairman for ChildLine, and a committee member of Jewish Blind and Disabled, Action on Addiction and Breast Cancer Awareness. Image Source: Femalefirst