Twenty-six year old Brazilian super model Gisele Bundchen is the new face of cosmetic giant Cacharel’s new fragrance ‘Liberte.’ Bundchen has signed a multi-million dollar deal with the company.
Alexander Keller, a spokesperson for Cacharel Perfumes Germany, says,
Gisele Bundchen embodies perfectly our fragrance Liberte. She stands for the freedom and independence of young women.
Supermodel Bundchen signed the new deal after she parted her ways from lingerie company Victoria’s Secret.
The 26-year old will appear in ads for the fragrance in all media, magazines, billboards and television.
Perfumers Domitille Bertier and Olivier Polge developed this new fragrance described as an ‘orange chypre.’ The notes include orange, white flowers, bergamot, vetiver and patchouli.
Liberte is available now in Europe and reaches the US later this year.
