Calvin Klein’s CK One was the most perfectly tailored fragrance that broke industry rules and records in 1994, selling 20 bottles per minute at its peak and carried in record stores alongside albums by Nirvana.
And now Calvin Klein plans to reveal a new fragrance called CK in2u fragrance. This new fragrance will be targeting ‘technosexual generation’ raised on computers, iPods, cell phones, software, and the web.
The CK in2u bottle, designed by Stephen Burks, is made from the same materials - white plastic and glass - recognizable in an iPod.
This is considered a first fragrance for the technosexual generation. A typical line from the press materials for CK in2u goes like this,
She likes how he blogs, her texts turn him on. It’s intense. For right now.
