Being one of the largest media and entertainment corporations in the world since some 85 years, now Walt Disney is all set to rule the fragrance world. Disney feels that its not just teens and grown ups who need fragrances. With changing needs of preteen boys surely they too need some specifically designed fragrances for themselves which would help in forgetting the smell of sweat, grass and dirt and Disney has come up with that only.
Initially Disney will create Pirates of the Caribbean and Buzz Lightyear-branded fragrances, which Disney targets for the boys of 4-11 age group in Latin communities.
These new fragrances will be priced at $9.95 and $19.95 and will be available in Wal-Mart, Kmart, Target, Duane Reade, Fred Meyer and Longs Drugs stores in areas with large Hispanic populations.
Baby colognes of Disney for both boys and girls have already been accepted largely in European and Latin culture. So now Disney is keener to spread the fragrance business in U.S. where males are slower in getting used to fragrances than European, Latin and South American boys.
Source: Styledash
