Estee Lauder’s new fragrance for men: Mustang

A global leader in the Prestige Fragrance industry, Estee Lauder Companies and Ford Motor comes together to introduce a new fragrance for men. The new scent set to launch in July will be called Mustang after the car that symbolizes the spirit of today’s man: strong, confident and driven. The Ford Mustang team up with the fragrance designer for cross-promotion purposes, including Donna Karan, Tommy Hilfiger and Coach. Mustang for men is characterized as a ‘rugged oriental’ with top notes of lavender, ginger and lemon, a heart of pipe tobacco and cedar wood, and a dry down of amber, fir balsam and patchouli. The scent will be come in three sizes ranging from $22-$32 and will be available in 30, 50 and 100 ml. The bottle is simple and sleek, but masculine in shape. The outer packaging is a graphite metal reusable ‘Collector’s Tin’ with the iconic Pony logo. Source

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>