A global leader in the Prestige Fragrance industry, Estee Lauder Companies and Ford Motor comes together to introduce a new fragrance for men. The new scent set to launch in July will be called Mustang after the car that symbolizes the spirit of today’s man: strong, confident and driven. The Ford Mustang team up with the fragrance designer for cross-promotion purposes, including Donna Karan, Tommy Hilfiger and Coach.
Mustang for men is characterized as a ‘rugged oriental’ with top notes of lavender, ginger and lemon, a heart of pipe tobacco and cedar wood, and a dry down of amber, fir balsam and patchouli. The scent will be come in three sizes ranging from $22-$32 and will be available in 30, 50 and 100 ml.
The bottle is simple and sleek, but masculine in shape. The outer packaging is a graphite metal reusable ‘Collector’s Tin’ with the iconic Pony logo.
