The Oscar winner American actress Gwyneth Paltrow launched the Estee Lauder’s Pleasures Delight fragrance at the Macy’s in Chicago.
For the launch of the new fragrance Paltrow had come dressed in off-the-shoulder shimmering taupe Marc Jacobs dress with Prada shoes. She went on meeting her fans and unveiled the perfume that was placed along a huge 60-feet buffet table and was adorned with iced cupcakes, flower petals, blueberry muffins and fresh berries.
She praised the scent of the fragrance as “It’s got this edible quality”. Those present who purchased the bottle of Pleasures Delight (priced 3.4 ounces ($65) and 1.7 ounces $45) was given the perfume that was signed by Paltrow.
Pleasures Delight is made using essence of pomegranate, greens, peony, lily, rose, muguet, heliotrope freesia, patchouli, caramel, marshmallows and vanilla.
Gwyneth appears in the Delight fragrance ad in which she is riding a bicycle all full of lovely baskets of fruits, berries and desserts.
She has been appearing in Estee Lauder’s ad campaigns since 2005.
Estee Lauder donates some $500,000 from the sale of ‘Pleasures Gwyneth Paltrow’ collection to breast cancer research.
Source:Femalefirst
