The high-end accessories brand Jimmy Choo is now getting fragrant. London-based footwear and fashion company has signed a 10-year worldwide licensing agreement with Paris-based beauty manufacturer and distributor Selective Beauty SAS as part of the accessory company’s expansion. The first Jimmy Choo fragrance for women is due to launch in Spring 2009.
Tamara Mellon, founder and president of Jimmy Choo said,
Jimmy Choo is a brand which is raising the spirits and capturing the hearts of women all over the world. This exciting new partnership will not only give us the ability to meet the demand for a fragrance, but also achieve my original vision for Jimmy Choo to be one of the most treasured luxury brands.
Jimmy Choo, identical as a luxury for your feet, also got involved into handbags business four years back and now the brand says that fragrance seemed like a natural next step. Choo’s scents will be highly exclusive. This new fragrance will not be accessible so easily as it will be sold in just 2,000 to 3,000 locations worldwide.
