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A fragrance that explores the fantasy and attraction between men & women, it has heady emotion and sensuality interlaced with a witty touch.

Elizabeth Arden PROVOCATIVE WOMAN arouses emotions and incites desire. It brings out the side of a woman that is ever-present, but not always seen.

Confident and alluring, the PROVOCATIVE WOMAN is comfortable in her own skin. She leaves a lasting impression on those around her. Impulsive and seductive, she looks for a fragrance that delivers the same unexpected sexiness.

A perfume that celebrates the audacity, mischievousness and sensuality in every woman, the fragrance was inspired by the bewitching charm of actress Catherine Zeta-Jones.
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For the campaign, she poses in a super-sexy evening gown, walking barefoot across a stretch of water in the middle of Manhattan.

The tagline reads, ‘Men will melt.’ No doubt about it, Provocative Woman is a perfume that will seduce impulsive, self-assured women who love to be the center of attention.

Exotic chilled Quince combines with the scents of Water Lotus and Ginger Lily to incite the senses as the captivating medley of Midnight Orchid, Papaya Blossom and Pink Freesia exhilarates the emotions. The modern floral sophistication yields to the unusual warmth of White Sand, Red Amber and Hinoki Wood in an ultimate fusion of desire and sensuality.

The bottle is inspired by the sensuous curve of a woman’s back and features a dramatic sweeping arch and an aubergine highlight.Its surprising curves and the glass’s deep-purple highlights make it stand out. The highly visual black case - embossed with purple-and-silver holograms - is noteworthy too.

Price: £24.00 / 30ml