Perfumista

Calvin Klein’s CK One was the most perfectly tailored fragrance that broke industry rules and records in 1994, selling 20 bottles per minute at its peak and carried in record stores alongside albums by Nirvana.

And now Calvin Klein plans to reveal a new fragrance called CK in2u fragrance. This new fragrance will be targeting ‘technosexual generation’ raised on computers, iPods, cell phones, software, and the web.

The CK in2u bottle, designed by Stephen Burks, is made from the same materials - white plastic and glass - recognizable in an iPod.

This is considered a first fragrance for the technosexual generation. A typical line from the press materials for CK in2u goes like this,

She likes how he blogs, her texts turn him on. It’s intense. For right now.

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Packaged in a smart bottle, this perfume is not to be sniffed, since it doesn’t actually smell of anything.

Weeks in advance of April Fool’s Day, a fragrance-free scent named Choix will go on sale this Friday. The non-perfumed fragrance was the idea of the art production company Dadadandy and is being marketed by Selfridges in London as part of a surrealist-themed event.

The Selfridges store on Oxford Street will have an entire floor turned into an outlet called This Is Not A Shop. Karen Wells, who heads the beauty department at Selfridges, said that the ‘limitless edition’ scent is a piece of art than a functional fragrance.

Karen said,

Choix is a dressing table artwork, a collector’s item that will appeal to lovers of surrealism and objects d’art, and is an affordable way for our customers to buy a piece of Dadadandy’s work.

Famous fashion experts including John Galliano, Viktor and Rolf, Maison Martin Margiela and Moschino will all work in coordination for the window displays for surrealist themed the store.

Choix is part of a specific themed event and it definitely is a reflection of increasing surrealism in the fashion world.

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Lifestyle has done it at last. With more and more celebrities jumping on the fragrance bandwagon, it was bound to happen and Lifestyle finally decided to try mettle of their scents.

Lifestyle asked one man and two women to test a selection of celebrity perfumes and rate it. The panel consisted of Alex Bilmes, features director of GQ magazine; Roja Dove, founder of the Roja Dove Haute Parfumerie and Roja Dove Parfumerie; and TV presenter Hannah Sandling.

The panel tried perfumes by several celebrities and more or less arrived at a consensus. The final verdict is presented below:

Paris Hilton by Paris Hilton – 2/5

Glow After Dark by JLo — 3/5

Cat Deluxe by Naomi Campbell –2/5

Feminine by Cindy Crawford — 3/5

Darling by Kylie Minogue — 3/5

Midnight Fantasy by Britney Spears –1/5

Lovely by Sarah Jessica Parker — 4/5

Intimately Beckham For Her by the Beckhams — 4/5

Spring in Paris by Celine Dion — 1/5

With Love by Hilary Duff — 4/5

Though the panel consisted of three persons of high calibre and repute it is doubtful whether the losers will acknowledge their verdict. And honestly speaking, neither do I because I dont find any similarity between my sense of smell with that of the respected panel’s.
But it made one thing clear that the celebrities are not always winners in whatever they do.

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Jennifer Hudson, who won the Best Supporting Actress Oscar is now assuming the role of brand ambassador of representing a perfume.

Cosmetic giant Avon announced that it has signed Hudson as a spokeswoman for its Imari brand and new fragrance, Imari Seduction. Hudson, whose dreams of fame and glam had almost shattered after she finished seventh on American Idol in 2004 said that,

This is an honour for me and very flattering.

25-year-old Hudson’s role in her first movie Dreamgirls as the snubbed lead singer of a female trio got her the Oscar fame. The actress who appeared very refined in her debut movie only also picked up Golden Globe and Screen Actors Guild awards for her impressive performance.

Her success as a perfume ambassador comes immediately after her Oscar triumph and I’m sure there will be no looking back for her now. She is the latest addition to the list of A-listers who have lent their names to fragrances, with market research firm NPD Group claiming that celebrity endorsed fragrances make up almost a quarter of the top 100 women’s fragrance brands last year.

Avon claims that Imari had been its best selling fragrance since its launch 20 years ago. Revealing that Imari Seduction will go on sale in August, Avon executive vice president Liz Smith said

We believe that our Avon representatives and their customers will be truly inspired by Jennifer’s dream-come-true success story.

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Calvin Klein has this time launched two fragrances which share a common name, but one is for men and the other is for women.

The grand launch party saw the presence of some well heeled of the society including Mena Suvari, Sienna Miller, Jamie Burke and last season’s winner from America’s Next Top Model, Caridee.

The female version of ckIN2U is made from pink grapefruit fizz, sicilian bergamot, red currant leaves, sugar orchid, white cactus, neon amber, vanilla and red cedar, while ckIN2U for him is made from lime gin fizz, pomelo leaves, frosted tangelo, cocoa, pimento, shiso leaves, cool musks, white cedar and ultra-vetiver.

The ckIN2U collection includes a large eau de toilette bottle (5 oz) for $60, a 3.4 oz bottle for $40, and a 1.7 oz bottle for $36. The perfumes will hit fine department and speciality stores on April 1st.

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Experience the exuberance of The Caribbean paradise with this fresh, citrus scent by Creed Fragrances. Called Creed Virgin Island Water Eau de Parfum, the fragrance is a mesmerizing concoction of white bergamot, Jamaican lime, Sicilian mandarin, Indian jasmine, and Tonkin musk. The ingredients together create a crisp and citrusy sensation.

Bottled in a clear, simple bottle with a metallic blue cap, the luxury doesn’t come cheap. A 4 oz bottle is priced at $208, a 2.5 oz bottle costs $185 and a one oz bottle sells for $98.

Buy this fragrance.

Rock star Bon Jovi after rocking you on the floor is ready to magnetize you with his fragrance. Bon Jovi has joined designer Kenneth Chole to bring out his new men’s fragrance called ‘R.S.V.P’ as a charity to homeless.

The launch and auction event was attended by sparkling star personalities like Howard Stern with girlfriend Beth Ostrosky, David Schwimmer, Richie Sambora and Petra Nemcova. The event has brought $1M for non-profit organizations like the Habitat for Humanity, HELP USA and Philadelphia Soul Charitable Foundation that help the homeless.

Unfortunately the bidding was open till 15th feb. You can have a look at the top bidder here.

If you could not join bidding, the masculine fragrance is available online at Kennethcole.com and Kenneth Cole’s New York Retail Stores as well as In Saks Fifth Avenue.

R.S.V.P fragrance is available in 3.4 oz and 1.7 oz Eau de Toilette, costing $59.50 and $45.00 respectively.

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Duc de Vervins is a sophisticated fragrance line for men of taste and style. The line is from Houbigant, the only French perfumery with more than 225 years of history and artistry in fragrance.

DUC DE VERVINS Men Eau de Toilette 3.4oz Spray has an aromatic woodsy notes which are blend with oak moss and lavender. There are other distinguished ingredients also to give exceptionally long-lasting fragrance representing subtlety and elegance.

Try to keep the fragrance out of sunlight and in shaded area. For long lasting aromatic effect on your skin deem layering the fragrance by beginning with the perfumed body products from the same fragrance range. After that apply Duc de Vervins Men Eau de Toilette Spray to your hot spots like your inside of the elbows the wrist, behind the ear and also the base of the neck these spots pulsate as you move thus warming the fragrance. Price: $44

The game of seduction is half won, if you are wearing the right fragrance. Fragrant aphrodisiacs have been long known as winning potions in the bed. Check out these secret ingredients that are known to do all the magic...

Tuberose, known as istress of Night’ is known for releasing it’s strong, mystical, scent after dark. It has been long known for its use as a cure for impotency. The sensual was a hot favorite of the silver screen hot property Catherine Deneuve. Frederic Malle Carnal Flower is known to have highest percentage of natural tuberose.

Lotus Blossom which is considered synonymous to femininity has been long used by Egyptians for seductive purposes. It rises out of water and flowers only in day. A sign of fertility, this one is a hot favorite of everyone from Jane Birkin to Britney Spears. Try E Coudray Givrine. It is known to be a beautiful concoction of lotus flower, citrus and amber.

Jasmine, was the favorite of Cleopatra and the fragrance has been a seduction potion for centuries. Jasmine is the widest used flower in fragrances and its fans include Natalie Wood and Angelina Jolie. Creed Jasmine Imperatrice is known to be the best Jasmine perfume.

Datura Lily’s sweet fragrance is known to induce sleep. In old times, it was believed that anybody sleeping after smelling Datura will fall in love with the first women he sees after waking up. Elizabeth Taylor and Jennifer Aniston and crazy for the fragrance. Maitre Perfumeur et Gantier Secrete Datura is known to be the best blend of lily, sweet honeysuckle and wallflower.

Musk, a fragrance emitted by male musk deers to seduce mate is heavily used by perfumeurs to create that alluring appeal. Celebrity fans include Patti La Belle and Rachel Weisz. Caron N’Aimez que Moi (Love Only Me) is known to be a sweet mix of musk, rose and violet.

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Ronan Keating, a member of the Boyzone band, which split a few years back, has joined the bandwagon of celebrities owning perfume lines.

The 30-year-old Irish singer, is launching his line of male and female fragrances on the Valentine’s day. The male fragrance Believe by Ronan, is known to be distinctly male and will be accompanied by a shower gel. On the other hand, for his female fans, ‘Life is a roller coaster’ singer has come up with a fragrance called Hope by Ronan. The female fragrance is known to have a pleasant smell with undertones of musk. The scent is accompanied with a body lotion.

All the profits from the fragrance venture will be donated to the Marie Keating Foundation, a charity organization set up by the Boyzone singer in remembrance of his mother who died of breast cancer in 1998.

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